LEADERSHIP IN TRANSFORMATION'S'
Connect with the essence of your organization
LEADER IN TRANSFORMATIONS
As former VP Finance at Philips (R&D, Consumer Businesses), CFO & Co-CEO at Bugaboo and CarNext (Leaseplan), Maarten van Neerven has led organizations through complex transformations, including carve-outs, acquisitions and restructurings.
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Today he advises and supports executives and investors on how to be both strategically and people-oriented successful in transformations.
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In a world driven by ratio, intuition offers space to reconnect with the core. It is within stillness that true leaders tap into their heart energy. This process transforms not only their organizations but also themselves as individuals and leaders.
WHY 70% OF TRANSFORMATIONS FAIL
For decades, corporate transformations have struggled—70% fail, not due to poor strategy, but a lack of connection. Leaders rely on rational approaches while ignoring the deeper, human aspects of change. In today’s world of AI, inequality, and ecological crises, this is no longer enough.
Successful transformation requires balance—between reason and intuition, head and heart. Maarten helps organizations move beyond rigid, control-driven models by integrating strategic insight with heart-centered awareness. His method isn’t just about change; it’s about deep, lasting transformation.
The power of openness
Many leaders have bold visions but fail to connect them to reality, overlooking the emotional forces — or rather what lies behind those emotional forces — that drive true change. Transformation requires openness — challenging assumptions, addressing resistance, and confronting fears instead of avoiding them.
Real change takes courage and connection. Maarten’s approach shifts leaders from control to trust, fragmentation to unity, and fear to creativity. By rediscovering their natural strengths, they align their organizations with a deeper purpose, unlocking sustainable growth and impact.
Mauna
Mauna means ‘inner silence’ and ‘mountain,’ reflecting Maarten’s journey from career-driven success to leading with deeper values. For CEOs and boards, it represents leadership rooted in clarity and connection rather than reactivity. By embracing this inner silence, they cultivate self-awareness, resilience, and focus—enabling profound transformation in both their organizations and themselves.
DISCOVER MAARTEN'S
DISTINCTIVE APPROACH
A philosophy that calls forth the best in individuals, situations, organizations, and societies. Explore the key elements of his philosophy, from being present with the realities of the moment to building resilience and regenerative leadership.
Presence with the moment
Creates space for leaders to fully engage with the realities of the moment, fostering clarity and connection.
Quickly unlocking next steps
Swiftly identifies the essence of complex situations, guiding leaders to clear and actionable next steps that align with their vision and goals.
Uncovering the
essence
Distills complexity to its core truth, revealing what truly matters, what blocks progress, and the organization’s untapped potential.
Building resilience and regenerative leadership
His method strengthens leaders’ ability to adapt, grow, and lead with purpose, ensuring sustainable transformation.
Integrating intuition and rationality
By balancing intuitive insight with strategic thinking, empowers leaders to make decisions that are both impactful and authentic.
Compassionate, purpose-driven action
Inspires leaders to transform insight into meaningful, impactful actions that create value for themselves and their organizations.
REVIEWS
Maarten played an instrumental and leading role in the successful carve-out from our growth scale up division. Throughout his tenure, Maarten has fostered good relationships with all stakeholders, working diligently to bring about structural improvements to the business, yielding strong results. Maarten's innate ability to build strong teams, collaborate effectively with others, and serve as a connector has made him an invaluable asset to the organization during the carve out phase.
-CEO & Chairman Board of Management, International, market leader
I Maarten showed immediate leadership with strong direct impact, by building a complete high performing finance function in the scale up, while simultaneously working on redefining strategy and restructuring the business. He achieved great results in doing so. Maarten entered in a time the organization was struggling. Here Maarten showed extraordinary but very natural leadership and took ownership in improving the business, leading the organization through challenging dynamics. He had a pivotal and leading role in the successful carve out of business. His leadership style is professional and pleasant. Maarten is a great team worker and stakeholder manager. He is a hard and focused worker and result driven.
-CFO & CRO International markleader
Maarten was the CFO/ MD of Bugaboo and leading the exit process for Bugaboo. During my time working closely with Maarten (after acquisition), I experienced him as a strong CFO, with great work on Strategy and restructuring of the organization. He has focus and drive for delivery of strong results.Great enthusiastic team player.
-Private Equity Owner
Holistic & Strategic CFO and Leader. Looking very closely at the strength of the company and long- term focused. Strong leadership in a founder-based company, works very well with the founders dynamics in the organisation. People manager and bridge builder. Interacts closely with people and let them discover for themselves that sometimes difficult decisions are needed. Create support and true connection that people want to run for you.
-Founder Bugaboo & Madeleen Klaasen, SVB Bugaboo
I greatly appreciate the role Maarten has played in helping to transform our organization, towards a high performance organization. His results in terms of impact on the organization have been exceptional. His enthusiasm and eagerness to learn, as well as his systematic drive for taking a structural rather than ad-hoc improvement approach stand out. Through his pleasant and mature communication style, he has been able to gain the full trust and cooperation of all key stakeholders he needed to work with.
CTO International Healthcare
company
High energy, fast, smart, commercially astute and technically adept. Maarten builds great teams, forges strong relations, always takes an outside in view. He goes for stretch and gets the job done. It was a pleasure to have Maarten in my team!
CFO International leading
retailer
SATISFIED CUSTOMERS
Philips
Carnext
Bugaboo
Inreda (med tech
NAVIGATIONG COMPLEXITY
Maarten’s approach is rooted in years of experience guiding leaders through complex transitions and high-stakes challenges. He understands that true transformation doesn’t come from surface-level fixes or linear strategies — it emerges from aligning energy, vision, and clear action with the essence of who we are.
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He has made a career of deep intellectual, analytical ability and strategy, and has added - intuition and connection - to it. Only by using both elements can you transform successfully and sustainably.
KEY ACHIVEMENTS
Advisory expertise: Currently advising boards and investors on strategic transitions.
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CarNext: Built a standalone business operating in 23 countries; €2,5 bln gross revenues, successfully raised €500M+ in equity and asset backed financing while leading the carve-out from LeasePlan.
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Bugaboo: Led the company’s sale to Bain Capital, recognized as one of the best M&A deals of 2018. Strengthened finance team
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Philips: Held multiple senior finance roles, including CFO of Global R&D and Innovation, shaping strategies at the intersection of technology, ventures and strategic business.
